A glimpse – Education in North East India

More than a decade ago when my friends first walked into their class as engineering students at a premier engineering institute in Bangalore, the professor asked them what currency do they use in the North East. This is just one such instances that many of North East India still faces in places such as Delhi or Bangalore.

North East of India in my opinion has been ignored in many fronts and one of which is education. We have witnessed some improvement in the past few years; however, left a lot to be desired. Schools are not the cause but the lack of platform hereafter is the real issue – be it is higher education or career opportunities. The region is home to many international standard boarding and public sector schools and they provide high quality education up to 12th standard. Most of these schools follow ICSE, ISC and CBSE, which are of a decent standard. Students here are competent and pass out with a strong and impressive background which makes them competitive in all exams nationwide. It is the higher education that needs immediate scrutiny. We are far behind other universities and colleges in the country. It results in about 60% of the students migrating to another part of the country for better opportunities. A brain drain situation within the country!

I am not a crusader against students looking to study in places such as Delhi or Pune, what my concern is that it should not be a case of options. I strongly believe that many students will prefer to stay if they have the required infrastructure.

A survey of ten representatives, higher and technical education institutions of North Eastern States was conducted that reflected following facts:

• The syllabus has not been updated for more than 10 years in most of these institutions

• No or very few new courses have been added by these institutes to their initial programs, despite the fact that some new areas are emerging   where demand for trained Human Resources is high.

• Institute-Industry Interaction is almost non-existent

• Quality and quantity of qualified faculties are declining at an alarming rate

• Few efforts are made to ensure high ‘quality check’ through recognized agencies like NAAC or NBA accreditation, and where ever it is done,   it is not really followed in letter and spirit

• Compromises at the time of faculty selections are also made frequently due to the reluctance of qualified faculty to join institutions located in    remote places

• The majority of the Institutions was found low on Infrastructure

• Placement for students is a weak link for the majority of the institutionsAll is not gloom, few private universities have opened up around the region that promises quality higher education but they lack experience. These new institutions are working on a trial and error basis which might have proved fruitful in few cases. As the government thrives to bring globalization (world-class infrastructure and job opportunities) to the region, we can probably hope it augurs a change in the higher education system.

Grow Your Business Online – Tourism Industry

Service offered by ZMS:

Online Advertising Promotion

Online advertising can benefit by attracting visitors.

It helps in converting visitors to customers, thereby retaining and growing customers.

Besides, the costing for online ads is extremely affordable yet effective

SEO

The Results are Low Cost.Definite Increase in Traffic.

Higher Brand Credibility, People Trust Google.

Better ROI

Web Content Development

Our Content Management System will help create new content while modifying the existing one.

ZMS would manage, develop and deliver content while keeping it SEO friendly.

Travel Blogs

Our travel blogs will comprise of travel stories, advices as well as travel plans.

Not only will it talk at length about the places to see, but also about places to stay and route map guide.

ZMS would manage, develop and deliver blogs while keeping it SEO friendly.

Audio Video Script

AV scripts help in creating more attention and attracting more viewers.

It will have a video of the place while ZMS would provide the script which talks creatively about every shot.

ZMS can develop the script in an informative as well as creative manner.

E- Marketing & Newsetters

E marketing opens the possibility to a market through personalisation.

ZMS would write personalised newsletters to customers and visitors to increase their exposure area.

This is also extremely low risk and reduced marketing costs drastically.

Related articles

• SEO for New Bloggers (zemanta.com)

Social bookmarking

Social bookmarking is one of the best ways used by SEO‘s to build backlinks. It is a powerful SEO technique. It improves the ranking of your website. There are many social bookmarking sites which allow its users to share their website page. These social bookmarking sites provide high PR backlinks. Put good quality content on these high page ranked websites and surely they will bring a boost in website traffic and backlinks to your webpage.

Although, there are other methods of increasing backlinks for your website such blogging and article writing and submissions but social bookmarking is quite easier. Blogging and article writing usually takes time and effort. Use of appropriate keywords and optimizing is a big headache. It is easy to share your content by using social bookmarking.It easily drives traffic to your website. Another benefit is that you reach the targeted audience only through social bookmarking. The users can easily identify you and reach you. Your customers can reach you easily and the likelihood of buying your product will be enhanced. On one hand you will improve your search engine rankings and also do good to your business.

For using these social bookmarking websites, you need to build your profile first. You can give a short description there and also add link to your content. You can also interlink your social profile as this will bring authenticity and credibility to your website link.Allow people to share your content as this will also bring popularity. Use social sharing buttons on every page of your website.

Always use appropriate keywords while sharing content. Always use keywords everywhere: in title, in description as well as the link. Always add bookmarks slowly. Remember Rome was not built in one day. Give some time for search engines to identify you. Slowly add links day by day. Build more and more links in social networking sites. Join different communities and interact with other users.Build fans and forum postingsfollowers as you will get your website audience and customers from here. These fans and followers will be the traffic for your website. Do not overdo sharing of your links. Try to interact with others and share their content also. You will gain a boost in your website traffic and find a social bookmarks.

Use unique and quality content for sharing. Quality content will represent your brand. Do not use low quality content as there are chances for you to get flagged as spam. Only share valuable content. Use high PR website and include appropriate keywords for SEO.

How to Have an Internet Presence

There are a variety of ways to set up your business online:

•Content:Every business has to have text somewhere. Maybe your website has detailed descriptions of the products you sell or the services you offer. Maybe you have a blog where you keep your audience updated on the latest news in the fashion world. Whatever your content is, it has to be good. Hire a writer to devise great, high quality content that utilizes SEO keywords. This is an excellent way to get organic rankings on search engines.

•Directory Submissions: Some people say that directory submissions are useless today, but that’s just not true. Submitting your website or links to your content to directories helps search engines to rank those pages. Search engines troll through directories first, which means that if your pages are listed with directories, search engines are more likely to find them.

•E-mail:E-mail marketing is still popular and highly effective. Devise an e-mail marketing campaign that sets you up on a schedule to send a newsletter out every week or month, whichever is best for your type of business. Just be careful of two things: e-mails that look like spam and contacting people who don’t want to be on your list. Some mailing list websites, like MailChimp, will ban your account if you contact too many people who unsubscribe from your list.

•Social Media: We’ve already talked about social media a bit, but it’s a necessary component of your online presence. How do you choose which social media accounts to set up, though? The biggest names in social media are Facebook, Twitter, LinkedIn, Pinterest, Instagram and now, Google Plus. The type of business you have will determine how you reach customers. For example, Pinterest and Instagram are excellent if you have a visual business, like a wedding photography company or a clothing store. Twitter is great if you don’t have to target nearby consumers. For example, writers can reach people everywhere since they don’t have to find clients in their immediate area.

•Website:If someone’s interested in your company, they’re going to search for your website, which means you need one there to be found. There’s more to having a website than simply setting it up and letting it be, though. You have to keep it updated and you have to make sure important information is front and center. Far too many websites have outdated information or are lacking the important details, like contact information and address.

 The most important thing to remember about setting up your business with an online presence is continuity. You have to be regularly updating your social media accounts, website and newsletter. Consumers are fickle and if you don’t stay in their minds with a regular flow of information, they’ll forget about your business. Not only do you have to provide information on a constant basis  but you should do so on a schedule. For example, it’s best to post to Pinterest on the weekends. Don’t waste your time on that platform during the week, when Facebook and LinkedIn profiles are far more active

 

 

 

 

Online Media Services

Zakti Media Services

Our Mission & Vision 

At Zakti Media Services, we strive to put our utmost efforts to empower the decision making of our clients. Our aim is to provision our clients with long range foresight and advice with the objective of generating sustainable competitive advantage.

 

Zakti Media Services is one of India’s only ‘Total Media Solutions’ companies. We understand the significance of media and its vital contribution in shaping the growth of an organisation. Our experiences in working for UK and US based clients have strongly influenced in our belief of using media as a platform to reach larger audience and consumer.

 

Services offered:-

Branding and marketing:

•Revamping the website content

• Portfolio management 

   (feeding enough information in the internet and regular updates)

• Search Engine Optimization

• Newsletter writing

• AV shoot (Video of the institute)

• AV script

• Online ad content

• Banner content